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The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

✍ Scribed by Park, Do-Hyung; Lee, Jumin; Han, Ingoo


Book ID
126831517
Publisher
M. E. Sharpe Inc.
Year
2007
Tongue
English
Weight
318 KB
Volume
11
Category
Article
ISSN
1086-4415

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