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A knowledge-enabled procedure for customer relationship management

✍ Scribed by Yichen Lin; Hwan-Yann Su; Shihen Chien


Book ID
108152646
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
180 KB
Volume
35
Category
Article
ISSN
0019-8501

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## Abstract Given the important role being played by knowledge management (KM) systems in the current customer‐centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and