𝔖 Bobbio Scriptorium
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Customer Relationship Management: A Strategic Perspective

✍ Scribed by P. E. Frow; A. F. Payne


Book ID
107595665
Publisher
Springer-Verlag
Year
2009
Weight
800 KB
Volume
3
Category
Article
ISSN
1864-0753

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✍ Michael Fayerman 📂 Article 📅 2002 🏛 John Wiley and Sons ⚖ 70 KB

## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th