𝔖 Bobbio Scriptorium
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Customer Relationship Management

✍ Scribed by Michael Fayerman

Publisher
John Wiley and Sons
Year
2002
Weight
70 KB
Volume
2002
Category
Article
ISSN
0271-0579

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✦ Synopsis

Abstract

This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and the role it plays in the knowledge management framework.

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