𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer relationship management in financial services: towards information-enabled relationship marketing

✍ Scribed by Ryals, Lynette; Payne, Adrian


Book ID
115517784
Publisher
Taylor and Francis Group
Year
2001
Tongue
English
Weight
368 KB
Volume
9
Category
Article
ISSN
0965-254X

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Trust and customer willingness to provid
✍ Denise D. Schoenbachler; Geoffrey L. Gordon πŸ“‚ Article πŸ“… 2002 πŸ› John Wiley and Sons 🌐 English βš– 118 KB

As organizations continue to embrace the concept of building customer relationships as a way of creating a competitive advantage, they seek to understand what makes a customer relationship successful. This article reports the results of a survey of consumers that explores one constructβ€”trust in the