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Cross-functional issues in the implementation of relationship marketing through customer relationship management

✍ Scribed by Lynette Ryals; Simon Knox

Book ID: 114198149
Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 202 KB
Volume: 19
Category: Article
ISSN: 0263-2373
DOI: 10.1016/s0263-2373(01)00067-6

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