## Abstract Given the important role being played by knowledge management (KM) systems in the current customer‐centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and
✦ LIBER ✦
The role of multichannel integration in customer relationship management
✍ Scribed by Adrian Payne; Pennie Frow
- Book ID
- 108152615
- Publisher
- Elsevier Science
- Year
- 2004
- Tongue
- English
- Weight
- 289 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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