Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

✍ Scribed by Detlev Zwick; Nikhilesh Dholakia

• Book ID: 108152903
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 309 KB
• Volume: 14
• Category: Article
• ISSN: 1471-7727
• DOI: 10.1016/j.infoandorg.2004.01.002