Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

✍ Scribed by Robert W. Palmatier; Lisa K. Scheer; Mark B. Houston; Kenneth R. Evans; Srinath Gopalakrishna

• Book ID: 116568431
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 297 KB
• Volume: 24
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2006.12.006