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A dynamic segmentation approach for targeting and customizing direct marketing campaigns

✍ Scribed by Thomas Reutterer; Andreas Mild; Martin Natter; Alfred Taudes

Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 281 KB
Volume: 20
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20066

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