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The use of need-based segmentation for developing segment-specific direct marketing strategies

✍ Scribed by James W. Peltier; John A. Schribrowsky

Publisher: John Wiley and Sons
Year: 1992
Weight: 828 KB
Volume: 6
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000060307

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