Using customer satisfaction research for relationship marketing: A direct marketing approach
β Scribed by Gengler, Charles E. ;Leszczyc, Peter T. L. Popkowski
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 160 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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Customer satisfaction has been identified as an important relationship marketing outcome. As such, firms should continually track and assess customer satisfaction. The following study examines how four elements of corporate culture combine to form an optimal mix that encourages attention to and meas
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