𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Using customer satisfaction research for relationship marketing: A direct marketing approach

✍ Scribed by Gengler, Charles E. ;Leszczyc, Peter T. L. Popkowski


Publisher
John Wiley and Sons
Year
1997
Weight
160 KB
Volume
11
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Customer satisfaction and corporate cult
✍ Craig A. Conrad; Gene Brown; Harry A. Harmon πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 124 KB πŸ‘ 1 views

Customer satisfaction has been identified as an important relationship marketing outcome. As such, firms should continually track and assess customer satisfaction. The following study examines how four elements of corporate culture combine to form an optimal mix that encourages attention to and meas

Direct and database marketing and custom
✍ Alan Tapp; Keith Hicks; Merlin Stone πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 216 KB

## Abstract Marketing in higher education is changing. There is a need to be on the one hand ever more cost‐effective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper