25 need-to-know MBA models

✍ Scribed by Birkinshaw, Julian;Mark, Ken

• Publisher: FT Press; Pearson Education
• Year: 2017
• Tongue: English
• Leaves: 201
• Edition: First edition
• Category: Library

✦ Synopsis

25 Need-to-Know MBA Modelsprovides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.



Covering 25 key models that have been picked from programmes around the world,25 Need-to-Know MBA Modelscuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.


Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.



-Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models-
Stephen Martin, Director General, Institute of Directors



-This book is an essential tool for anyone working in management today.-
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank



-Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions.-
Stephen Martin, Director General, Institute of Directors



-This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more.-
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank



-Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.-
Dr Matt Carter, Founder, Message House

✦ Table of Contents

Cover......Page 1
Title Page......Page 6
Copyright Page......Page 7
Contents......Page 8
About the authors......Page 10
Acknowledgements......Page 11
Publisher’s acknowledgements......Page 12
Introduction......Page 14
part 1 Management......Page 18
1 Change management: Kotter’s eight-step model......Page 22
2 Cognitive biases in decision making......Page 28
3 Emotional intelligence......Page 34
4 Negotiating techniques: BATNA......Page 38
5 360-degree assessment......Page 42
part 2 Marketing......Page 48
6 Multichannel marketing......Page 50
7 The 4 Ps of marketing......Page 54
8 Pricing strategies: dynamic pricing......Page 60
9 Product life cycle......Page 66
10 Segmentation and personalised marketing......Page 72
part 3 Strategy......Page 78
11 The BCG growth–share matrix......Page 80
12 Blue ocean strategy......Page 86
13 Core competence and the resource-based view......Page 92
14 Five forces analysis......Page 98
15 Game theory: the prisoner’s dilemma......Page 104
part 4 Innovation and entrepreneurship......Page 110
16 Design thinking......Page 114
17 Disruptive innovation......Page 120
18 The lean startup......Page 128
19 Open innovation......Page 134
20 Scenario planning......Page 140
part 5 Finance......Page 146
21 Capital asset pricing model......Page 148
22 Capital budgeting......Page 152
23 Ratio analysis......Page 158
24 Valuing the firm......Page 164
25 Weighted average cost of capital......Page 176
Useful books to read next......Page 182
Glossary of terms......Page 186
Index......Page 192