25 Need-to-Know MBA Models

✍ Scribed by Ken Mark & Dr. Julian Birkinshaw

Publisher: FT Publishing International
Year: 2017
Tongue: English
Leaves: 200
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Abstract: 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead

✦ Table of Contents

Content: Part 1: Management 1. Change management: Kotter's eight-step model 2. Cognitive biases in decision making 3. Emotional intelligence 4. Negotiating techniques: BATNA 5. 360-degree assessment Part 2: Marketing 6. Multichannel marketing 7. The 4 Ps of marketing 8. Pricing strategies: dynamic pricing 9. Product life cycle 10. Segmentation and personalised marketing Part 3: Strategy 11. The BCG growth-share matrix 12. Blue ocean strategy 13. Core competence and the resource-based view 14. Five forces analysis 15. Game theory: the prisoner's dilemma Part 4: Innovation and entrepreneurship 16. Design thinking 17. Disruptive innovation 18. The lean startup 19. Open innovation 20. Scenario planning Part 5: Finance 21. Capital asset pricing model 22. Capital budgeting 23. Ratio analysis 24. Valuing the firm 25. Weighted average cost of capital

✦ Subjects

Industrial management.

📜 SIMILAR VOLUMES

25 need-to-know MBA models

📁 25 need-to-know MBA models

✍ Birkinshaw, Julian;Mark, Ken 📂 Library 📅 2017 🏛 FT Press; Pearson Education 🌐 English

25 Need-to-Know MBA Modelsprovides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. <

25 Need-to-Know MBA Models

📁 25 Need-to-Know MBA Models

✍ Julian Birkinshaw, Ken Mark 📂 Library 📅 2017 🏛 FT Press 🌐 English

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

25 need-to-know management models

📁 25 need-to-know management models

✍ Paul Pietersma & Gerben Van den Berg 📂 Library 📅 2015 🏛 FT Publishing International/Pearson 🌐 English

Strategy - Organisation and governance - Finance - Marketing and sales - Operations - Innovation - Change management - Leadership and management.</div> Abstract: Strategy - Organisation and governance - Finance - Marketing and sales - Operations - Innovation - Change management - Le

25 Need-To-Know Management Models

📁 25 Need-To-Know Management Models

✍ Berg, Gerben van den;Pietersma, Paul 📂 Library 📅 2015 🏛 FT Press 🌐 English

Includes 10 handy dos and don ts of using management models . Want new ways of looking at old problems? . Need a range of management decision-making tools at your fingertips? . Only want what you need to know, rather than reams of theory? With indispensibl

Key MBA Models: The 60+ Models Every Man

📁 Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

✍ Dr Julian Birkinshaw, Ken Mark 📂 Library 📅 2015 🏛 FT Publishing International 🌐 English

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

Key MBA Models: The 60+ Models Every Man

📁 Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

✍ Birkinshaw, Dr. Julian; Mark, Ken 📂 Library 📅 2015 🏛 FT Publishing International 🌐 English

Key MBA Modelsis a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Wri