Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

✍ Scribed by Birkinshaw, Dr. Julian; Mark, Ken

• Publisher: FT Publishing International
• Year: 2015
• Tongue: English
• Leaves: 297
• Category: Library

✦ Synopsis

Key MBA Modelsis a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

✦ Table of Contents

Cover......Page 1
Contents......Page 8
About the authors......Page 11
Acknowledgements......Page 12
Introduction......Page 14
Part 1: Organisational behaviour......Page 18
Chapter 1: Change management: Kotter's eight-step model......Page 20
Chapter 2: Cognitive biases in decision making......Page 24
Chapter 3: Emotional intelligence......Page 28
Chapter 4: Managing work groups: Belbin team roles......Page 31
Chapter 5: Matrix management......Page 35
Chapter 6: Mintzberg's managerial roles......Page 39
Chapter 7: Motivation: Theory X and Theory Y......Page 44
Chapter 8: Negotiating techniques: BATNA......Page 48
Chapter 9: Schein's model of organisational culture......Page 51
Chapter 10: 360-degree assessment......Page 54
Part 2: Marketing......Page 58
Chapter 11: Customer lifetime value......Page 60
Chapter 12: Ethnographic market research......Page 64
Chapter 13: Market orientation......Page 68
Chapter 14: Multichannel marketing......Page 72
Chapter 15: Net promoter score......Page 75
Chapter 16: The 4Ps of marketing......Page 79
Chapter 17: Pricing strategies: dynamic pricing......Page 83
Chapter 18: Product life cycle......Page 87
Chapter 19: Segmentation and personalised marketing......Page 91
Part 3: Strategy and organisation......Page 96
Chapter 20: The ambidextrous organisation......Page 98
Chapter 21: The BCG growth-share matrix......Page 102
Chapter 22: Blue ocean strategy......Page 107
Chapter 23: Core competence and the resource-based view......Page 111
Chapter 24: Corporate social responsibility: the triple bottom line......Page 115
Chapter 25: Corporate strategy: parenting advantage......Page 119
Chapter 26: Five forces analysis......Page 124
Chapter 27: Game theory: the prisoner's dilemma......Page 128
Chapter 28: Generic strategies......Page 132
Chapter 29: The McKinsey 7S framework......Page 136
Part 4: Innovation and entrepreneurship......Page 140
Chapter 30: Brainstorming......Page 142
Chapter 31: Design thinking......Page 146
Chapter 32: Disruptive innovation......Page 150
Chapter 33: Greiner's growth model......Page 155
Chapter 34: Open innovation......Page 160
Chapter 35: The seven domains assessment model for entrepreneurs......Page 164
Chapter 36: Stage/gate model for new product development......Page 169
Chapter 37: Scenario planning......Page 173
Part 5: Accounting......Page 178
Chapter 38: The accural method in accounting......Page 180
Chapter 39: Activity-based costing......Page 183
Chapter 40: The balanced scorecard......Page 187
Chapter 41: The DuPont identity......Page 191
Chapter 42: Economic value added......Page 195
Chapter 43: Ratio analysis......Page 200
Part 6: Finance......Page 204
Chapter 44: Black-Scholes options pricing model......Page 206
Chapter 45: Bond valuation......Page 210
Chapter 46: Capital asset pricing model......Page 216
Chapter 47: Capital budgeting......Page 219
Chapter 48: Modern portfolio theory......Page 224
Chapter 49: Modigliani-Miller theorem......Page 229
Chapter 50: Time value of money......Page 233
Chapter 51: Valuing the firm......Page 238
Chapter 52: Weighted average cost of capital......Page 248
Part 7: Operations......Page 252
Chapter 53: Agile development......Page 254
Chapter 54: The bullwhip effect......Page 258
Chapter 55: Decision trees......Page 262
Chapter 56: Just-in-time production......Page 266
Chapter 57: Sensitivity analysis......Page 270
Chapter 58: The service-profit chain......Page 273
Chapter 59: Six Sigma......Page 276
Chapter 60: Theory of constraints......Page 280
Chapter 61: Total quality management......Page 284
Index......Page 288

✦ Subjects

Business