𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online

✍ Scribed by Daniele Scarpi

Book ID
113663220
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
413 KB
Volume
26
Category
Article
ISSN
1094-9968

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Measuring the hedonic and utilitarian so
Measuring the hedonic and utilitarian sources of consumer attitudes
✍ Rajeev Batra; Olli T. Ahtola πŸ“‚ Article πŸ“… 1991 πŸ› Springer US 🌐 English βš– 751 KB

It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for