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Hedonic and utilitarian shopping goals: The online experience

✍ Scribed by Eileen Bridges; Renée Florsheim


Book ID
116618128
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
156 KB
Volume
61
Category
Article
ISSN
0148-2963

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Utilitarian and hedonic shopping value i
✍ Jason M. Carpenter; Marguerite Moore 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 178 KB

General merchandise discount retailers in the US have evolved to offer higher levels of hedonic shopping value, thereby intensifying levels of intra-and inter-type competition within the industry. Academic research on consumer reactions to these efforts is limited. This study investigates consumers'