Utilitarian and hedonic shopping value i
โ
Jason M. Carpenter; Marguerite Moore
๐
Article
๐
2009
๐
Elsevier Science
๐
English
โ 178 KB
General merchandise discount retailers in the US have evolved to offer higher levels of hedonic shopping value, thereby intensifying levels of intra-and inter-type competition within the industry. Academic research on consumer reactions to these efforts is limited. This study investigates consumers'