✦ LIBER ✦
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk
✍ Scribed by Chao-Min Chiu; Eric T. G. Wang; Yu-Hui Fang; Hsin-Yi Huang
- Book ID
- 114729315
- Publisher
- John Wiley and Sons
- Year
- 2012
- Tongue
- English
- Weight
- 226 KB
- Volume
- 24
- Category
- Article
- ISSN
- 1350-1917
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