✦ LIBER ✦
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
✍ Scribed by Verena Huettl, Heribert Gierl
- Book ID
- 113074067
- Publisher
- Springer US
- Year
- 2012
- Tongue
- English
- Weight
- 364 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.