Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

✍ Scribed by Michael A. Jones; Kristy E. Reynolds; Mark J. Arnold

• Book ID: 116617901
• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 177 KB
• Volume: 59
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2006.03.006