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Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options

✍ Scribed by Suzanne O'Curry; Michal Strahilevitz

Book ID
110258783
Publisher
Springer US
Year
2001
Tongue
English
Weight
77 KB
Volume
12
Category
Article
ISSN
0923-0645

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## Abstract The paper examines the effect of different payment modes on hedonic post‐purchase product evaluations over time. Two theoretical frameworksβ€”mental accounting and cognitive dissonanceβ€”suggest such an effect, but are contradictory regarding its direction. Additionally, the paper examines