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The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption

✍ Scribed by Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; Chatterjee, Promothesh; Singh, Surendra N.


Book ID
121561758
Publisher
Sage Publications
Year
2014
Tongue
English
Weight
362 KB
Volume
42
Category
Article
ISSN
0092-0703

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