✦ LIBER ✦

Visual Rhetoric and Global Advertising Imagery

✍ Scribed by Bulmer, Sandy; Buchanan‐Oliver, Margo

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Beyond Visual Metaphor: A New Typology o

✍ Phillips, Barbara J.; McQuarrie, Edward F. 📂 Article 📅 2004 🏛 SAGE Publications 🌐 English ⚖ 232 KB

Visual Rhetoric in Advertising: Text‐Int

✍ McQuarrie, Edward F.; Mick, David Glen 📂 Article 📅 1999 🏛 University of Chicago Press 🌐 English ⚖ 610 KB

A rhetorical schema for the evaluation o

✍ Foss, Sonja K. 📂 Article 📅 1994 🏛 Taylor and Francis Group 🌐 English ⚖ 999 KB

Cross-cultural advertising communication

✍ Andrey Mikhailitchenko; Rajshekhar (Raj) G. Javalgi; Galina Mikhailitchenko; Mic 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 349 KB

Processing visual rhetoric in advertisem

✍ Lagerwerf, Luuk; van Hooijdonk, Charlotte M.J.; Korenberg, Ayalies 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 710 KB

The Rhetoric of Advertising

✍ Gunnar Andrén 📂 Article 📅 1980 🏛 John Wiley and Sons 🌐 English ⚖ 435 KB