Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure

✍ Scribed by Lagerwerf, Luuk; van Hooijdonk, Charlotte M.J.; Korenberg, Ayalies

• Book ID: 122768305
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 710 KB
• Volume: 44
• Category: Article
• ISSN: 0378-2166
• DOI: 10.1016/j.pragma.2012.08.009