Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

✍ Scribed by McQuarrie, Edward F.; Mick, David Glen

• Book ID: 121325687
• Publisher: University of Chicago Press
• Year: 1999
• Tongue: English
• Weight: 610 KB
• Volume: 26
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/209549