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Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers

✍ Scribed by Gordon Boyce

Book ID: 115594698
Publisher: Elsevier Science
Year: 2000
Tongue: English
Weight: 324 KB
Volume: 11
Category: Article
ISSN: 1045-2354
DOI: 10.1006/cpac.2000.0408

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