The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate
Customer perceived value, satisfaction, and loyalty: The role of switching costs
β Scribed by Zhilin Yang; Robin T. Peterson
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 123 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0742-6046
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