✦ LIBER ✦

Using product sampling to augment the perceived quality of store brands

✍ Scribed by David E. Sprott; Terence A. Shimp

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Strategic Management of Store Brand

✍ Defeng Yang 📂 Article 📅 2012 🏛 Elsevier 🌐 English ⚖ 314 KB

The effects of 2-tier store brands’ perc

✍ Defeng Yang; Xinxin Wang 📂 Article 📅 2010 🏛 Higher Education Press and Springer 🌐 English ⚖ 285 KB

The effect of the brand on perceived qua

✍ Vraneševic´, Tihomir; Stančec, Ranko 📂 Article 📅 2003 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 564 KB

The influence of price, store name, and

✍ Barry Render; Thomas S. O'Connor 📂 Article 📅 1976 🏛 Sage Publications 🌐 English ⚖ 298 KB

A Model to Investigate the Influence of

✍ Chitcharoen, Chaisak; Kanthawongs, Penjuree; Wathanasuksiri, Kanokorn; Kanthawon 📂 Article 📅 2013 🏛 Elsevier 🌐 English ⚖ 365 KB

The influence of visual packaging design

✍ S.T. Wang, Edward 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 147 KB