𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The influence of price, store name, and brand name on perception of product quality

✍ Scribed by Barry Render; Thomas S. O'Connor

Book ID
112837206
Publisher
Sage Publications
Year
1976
Tongue
English
Weight
298 KB
Volume
4
Category
Article
ISSN
0092-0703

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## Abstract The objective of this paper is to provide two‐stage game models explaining the β€˜Generic Competition Paradox’ that demonstrates an increase of brand‐name drug price in response to generic entry. Under the assumption that there are two groups of consumers who are segmented by their insura