The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty

✍ Scribed by Defeng Yang; Xinxin Wang

• Book ID: 107508025
• Publisher: Higher Education Press and Springer
• Year: 2010
• Tongue: English
• Weight: 285 KB
• Volume: 4
• Category: Article
• ISSN: 1673-7326
• DOI: 10.1007/s11782-010-0001-7