𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Using Demographics and Statistics to Inform Target Audiences

✍ Scribed by Janel Henriksen Hastings

Publisher
John Wiley and Sons
Year
2000
Weight
126 KB
Volume
2000
Category
Article
ISSN
0194-3081

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This chapter reviews literature that explores the changing role of institutional research in community colleges and its increasing involvement in marketing and institutional advancement activities in two‐year colleges. A description of how marketing has been changed and informed by institutional research at a community college in Chicago is also presented.

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