City marketing: a multi-attribute approa
✍
Bob van Limburg
📂
Article
📅
1998
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Elsevier Science
🌐
English
⚖ 203 KB
This research note reports the use of conjoint analysis in ## Netherlands analyzing the replies of 45 respondents in the city of SHertogenhosch in the Netherlands. Four attributes were found to be important, and within these a jazz festival, the presence of the Cathedral and restaurants seem to s