City marketing: a multi-attribute approa
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Bob van Limburg
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Article
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1998
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Elsevier Science
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English
β 203 KB
This research note reports the use of conjoint analysis in ## Netherlands analyzing the replies of 45 respondents in the city of SHertogenhosch in the Netherlands. Four attributes were found to be important, and within these a jazz festival, the presence of the Cathedral and restaurants seem to s