✦ LIBER ✦

City marketing: a multi-attribute approach

✍ Scribed by Bob van Limburg

Publisher: Elsevier Science
Year: 1998
Tongue: English
Weight: 203 KB
Volume: 19
Category: Article
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(98)00044-2

No coin nor oath required. For personal study only.

✦ Synopsis

This research note reports the use of conjoint analysis in

Netherlands

analyzing the replies of 45 respondents in the city of SHertogenhosch in the Netherlands. Four attributes were found to be important, and within these a jazz festival, the presence of the Cathedral and restaurants seem to significantly contribute to perceptions of the city.

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