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Time for ‘mindful’ destination management and marketing

✍ Scribed by Morgan, Nigel


Book ID
123094564
Publisher
Elsevier
Year
2012
Tongue
English
Weight
97 KB
Volume
1
Category
Article
ISSN
2212-571X

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The destination-management organisation
✍ Jörgen Elbe; Lars Hallén; Björn Axelsson 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 115 KB

## Abstract A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their market