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Destination marketing and management: Theories and applications

✍ Scribed by Malcolm J.M. Cooper

Book ID
113454486
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
89 KB
Volume
39
Category
Article
ISSN
0160-7383

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✍ JΓΆrgen Elbe; Lars HallΓ©n; BjΓΆrn Axelsson πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 115 KB

## Abstract A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their market