𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Destination Marketing and Management – Theories and Applications

✍ Scribed by Steven Pike

Book ID
119377225
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
98 KB
Volume
34
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The destination-management organisation
The destination-management organisation and the integrative destination-marketing process
✍ Jörgen Elbe; Lars Hallén; Björn Axelsson 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 115 KB

## Abstract A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their market