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The value of switching costs

✍ Scribed by Biglaiser, Gary; Crémer, Jacques; Dobos, Gergely

Book ID
122735764
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
187 KB
Volume
148
Category
Article
ISSN
0022-0531

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Service quality, perceived value, corpor
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✍ Chung-Yu Wang 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 73 KB

The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate