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Measuring Customer Relationship Value: The Role of Switching Cost

✍ Scribed by Shane S. Dikolli; William R. Kinney Jr.; Karen L. Sedatole

Book ID: 118732444
Publisher: Canadian Academic Accounting Association
Year: 2007
Tongue: English
Weight: 203 KB
Volume: 24
Category: Article
ISSN: 0823-9150
DOI: 10.1506/n658-3452-4x2l-0847

No coin nor oath required. For personal study only.

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