✦ LIBER ✦

The Value of Brand Equity

✍ Scribed by Aaker, David A.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Managing brand equity: Capitalizing on t

✍ Garett J. Longwell 📂 Article 📅 1994 🏛 Elsevier Science 🌐 English ⚖ 286 KB

The value relevance of brand equity in t

✍ David Han-Min Wang, Tiffany Hui-Kuang Yu, Fang-Ru Ye 📂 Article 📅 2012 🏛 Springer-Verlag 🌐 English ⚖ 225 KB

Managing brand equity: Capitalizing on t

✍ Gil McWilliam 📂 Article 📅 1993 🏛 Elsevier Science 🌐 English ⚖ 85 KB

Brand Equity and Shareholder Value

✍ Charles Pahud de Mortanges; Allard van Riel 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 225 KB

Brand equity and retailer acceptance of

✍ Colleen Collins-Dodd; Jordan J Louviere 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 137 KB

Leveraging Equity Across The Brand Portf

✍ Carolyn J. Simmons; Barbara A. Bickart; Lauranne Buchanan 📂 Article 📅 2000 🏛 Springer US 🌐 English ⚖ 74 KB