Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker. New York: The Free Press, 1991. 299 pages, £24.95

✍ Scribed by Gil McWilliam

• Book ID: 119126640
• Publisher: Elsevier Science
• Year: 1993
• Tongue: English
• Weight: 85 KB
• Volume: 10
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/0167-8116(93)90037-y