Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)

✍ Scribed by Garett J. Longwell

• Book ID: 119081010
• Publisher: Elsevier Science
• Year: 1994
• Tongue: English
• Weight: 286 KB
• Volume: 29
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/0148-2963(94)90009-4