𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The value co-creation process as a determinant of customer satisfaction

✍ Scribed by Vega-Vazquez, Manuela; Ángeles Revilla-Camacho, María; J. Cossío-Silva, Francisco

Book ID
125532463
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
78 KB
Volume
51
Category
Article
ISSN
0025-1747

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Role of Customer Engagement Behavior
The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective
✍ Jaakkola, Elina (author);Alexander, Matthew (author) 📂 Article 📅 2014 🏛 SAGE Publications Inc. 🌐 English ⚖ 251 KB

Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and