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✦   LIBER   ✦

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

✍ Scribed by Ursula S. Grissemann; Nicola E. Stokburger-Sauer

Book ID
119377173
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
273 KB
Volume
33
Category
Article
ISSN
0261-5177

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Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and