๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The Role of Customers in Interactive Co-Creation Practices: The Italian Scenario

โœ Scribed by Fabrizio Maria Pini

Book ID
107609859
Publisher
Springer
Year
2009
Weight
155 KB
Volume
22
Category
Article
ISSN
0897-1986

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โœ Jaakkola, Elina (author);Alexander, Matthew (author) ๐Ÿ“‚ Article ๐Ÿ“… 2014 ๐Ÿ› SAGE Publications Inc. ๐ŸŒ English โš– 251 KB

Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and