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The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

✍ Scribed by Jaakkola, Elina (author);Alexander, Matthew (author)

Book ID
124085575
Publisher
SAGE Publications Inc.
Year
2014
Tongue
English
Weight
251 KB
Volume
17
Category
Article
ISSN
1094-6705

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The Role of Customer Engagement Behavior
The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective
✍ Jaakkola, Elina (author);Alexander, Matthew (author) πŸ“‚ Article πŸ“… 2014 πŸ› SAGE Publications Inc. 🌐 English βš– 251 KB

Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and