## Abstract Regulatory engagement theory [Higgins, E. T. (2006). Value from hedonic experience and engagement. Psychological Review, 113, 439β460.] proposes that value is a motivational force of attraction to or repulsion from something, and that __strength of engagement__ contributes to __value in
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A consideration of the process of co-creation of value with customers
β Scribed by Yoshirou Fujioka
- Publisher
- Springer Japan
- Year
- 2009
- Tongue
- English
- Weight
- 217 KB
- Volume
- 14
- Category
- Article
- ISSN
- 1433-5298
No coin nor oath required. For personal study only.
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