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Developing a customer value-based theory of the firm

✍ Scribed by Stanley F. Slater


Publisher
Sage Publications
Year
1997
Tongue
English
Weight
633 KB
Volume
25
Category
Article
ISSN
0092-0703

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## Abstract Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass‐production prices. A critical part of mass customization is simultaneously achieving customer r