✦ LIBER ✦

The Strategic Value of High-Cost Customers

✍ Scribed by Subramanian, Upender; Raju, Jagmohan S.; Zhang, Z. John

Book ID: 125455158
Publisher: INFORMS
Year: 2014
Tongue: English
Weight: 340 KB
Volume: 60
Category: Article
ISSN: 0025-1909
DOI: 10.1287/mnsc.2013.1771

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## Abstract Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means